http://www.takeitaway.org.uk/retailers/TIA_Brand_guidelines_June07.pdf
Thursday, 24 February 2011
Brand Guidelines: Take it Away
http://www.takeitaway.org.uk/retailers/TIA_Brand_guidelines_June07.pdf
Monday, 21 February 2011
Friday, 18 February 2011
Maslow vs Branding
Why are certain brands so important and meaningful to some customers that they feel compelled to tell the world about them? What makes them go that extra mile?
Understanding human behavior—what motivates people to do certain things and act certain ways—is at the very core of successful marketing.
This is where the work of the late, great psychologist Abraham Maslow comes in.
Maslow postulated that we humans have an ascending order of needs and used a hierarchal pyramid to prioritize them. At the bottom levels of the pyramid are our physiological needs, which include basic things like food, shelter, and clothing that we all need to survive.
At progressively higher levels in Maslow's Hierarchy are the needs for safety and security, social interaction, and self-esteem. At the very top is self-actualization, a term Maslow coined to describe the ultimate human need to learn, grow, and reach one's full potential as a person.
We all desire on some level to self-actualize, both to be at peace with ourselves and to try to be the best we can be. As humans, we are drawn to people, places, groups, causes, companies, and, ultimately, brands that we believe can help us towards our ultimate goal of self-actualization and total fulfillment.
Why the Hierarchy of Needs Is a Crucial Tool for Branding?
Perhaps the most important thing to take away from Maslow's Hierarchy of Human Needs is his theory that all human beings start fulfilling their needs at the bottom levels of the pyramid.
In short, we fill our low physiological needs first. Higher needs like safety, social interaction, and esteem basically do not exist at this point. Logically, survival comes first.
However, once an individual has satisfied his or her lower level needs, the higher level needs become influential in motivating behavior.
As Maslow notes time and time again in his work, "Man is a perpetually wanting animal."
Maslow's writings break down the underlying drivers of human behavior and decision making. Maslow never mentions the phrase "brand loyalty" in his books, but his Hierarchy of Human Needs and concepts like self-actualization are key to understanding why consumers consistently choose one brand over another and enjoy such strong relationships with them.
So, why is fulfilling higher level needs so integral to building strong customer loyalty? What's the connection, you ask? The answer is, higher level needs influence future human behavior much greater than lower level needs. It is the brands that can fulfill human needs on the higher levels of the hierarchy that become irreplaceable in the mind of the consumer.
That's what customer loyalty is really all about: being irreplaceable.
True customer loyalty is not only about getting a customer to consistently choose your brand over another. It's for that same customer to always believe (and then go tell the world) that your company's brand has no equal!
http://www.cult-branding.com/cb101/meet-mr-maslow.html
20 Motivational Fitness Quotes
1. Our health always seems much more valuable after we lose it. Unknown
2. The good Lord gave you a body that can stand most anything. It’s your mind you have to convince. Vincent Lombardi
3. Those who do not find time for exercise will have to find time for illness. Earl of Derby
4. Health is the thing that makes you feel that now is the best time of the year. Franklin P. Adams
5. The first wealth is health – Emerson
6. The higher your energy level, the more efficient your body. The more efficient your body, the better you feel and the more
you will use your talent to produce outstanding results. Anthony Robbins
7. You can set yourself up to be sick, or you can choose to stay well. Wayne Dyer
8. Money is the most envied, but the least enjoyed. Health is the most enjoyed, but the least envied. Charles Caleb Colton
9. Physical fitness is not only one of the most important keys to a healthy body, it is the basis of dynamic and creative
intellectual activity. John F. Kennedy
10. True enjoyment comes from activity of the mind and exercise of the body; the two are united. Alexander von Humboldt
11. Self-delusion is pulling in your stomach when you step on the scales. Paul Sweeney
12. To be successful, you must dedicate yourself 100% to your training, diet and mental approach. Arnold Schwarzenegger
13. You have to stay in shape. My grandmother, she started walking five miles a day when she was 60. She’s 97 today and we
don’t know where the hell she is. Ellen Degeneres
14. You must begin to think of yourself as becoming the person you want to be. David Viscott
15. The difference between try and triumph is just a little umph! – Marvin Phillips
16. Look to your health; and if you have it, praise God and value it next to conscience; for health is the second blessing that we
mortals are capable of, a blessing money can’t buy. Izaak Walton
17. Whether you think you can or whether you think you can’t, you’re right! Henry Ford
18. Enter every activity without giving mental recognition to the possibility of defeat. Concentrate on your strengths instead of
your weaknesses, on your powers instead of your problems. Paul J. Meyer
19. We do not stop exercising because we grow old – we grow old because we stop exercising. Dr. Kenneth Cooper
20. Eighty percent of success is showing up. – Woody Allen
That's what they say... in Tokyo
“The magic is in the movement, the art is in the programming, the science is in the explanation, and the fun is in the community."
http://chikaracrossfit.com/
http://chikaracrossfit.com/
Thursday, 17 February 2011
Competition in Manchester
The most common image for a gym or fitness center to feature on their logo is one of the human body. The form can be either masculine and muscular or a slim, feminine shape depending on the message that you want to convey.
Exercise equipment such as barbells, dumbbells and treadmills can work well. A symbol such as a heart could emphasize the health benefits of regular workouts.
Movement is a common theme in fitness logos and the images of people and other objects used on many designs are made to look like they are in a state of movement.
When it comes to choice of color, anything can work well. Color combination's that are vibrant and bright are common in this industry although conservative colors can also suit some types of gym or fitness club better.
Bear in mind that logos are usually more effective when they are simple in design. Using excessive color can make a logo unnecessarily cluttered so the best designers will usually stick to only two or three colors. This can also make for a more versatile image, especially when it comes to printing.
One more thing worth noticing with fitness and gym logos is that they often use fonts that slope forwards, implying movement, progress or speed.
http://ezinearticles.com/?Gym-Logos---Fitness-Club-and-Personal-Trainer-Logo-Design-Ideas&id=5382487
Wednesday, 16 February 2011
Design Practice: Refreshing the Bannatyne's brand
Inaugural post of a self-directed project for Design Practice 2.
I would like to refresh the Bannatyne's brand because of my personal interests. I have been a member of Bannatyne Manchester for over 4 years now, and have seen few changes regarding the brand inc. logo change.
Tuesday, 8 February 2011
Sunday, 6 February 2011
See The World Differently
Agency: M&C Saatchi, Auckland, New Zealand
Executive Creative Director: Dave King
Art Director: Dan Fastnedge
Copywriter: Olivia Wagner
Retoucher: Lightfarm Studios
Photographer: Mat Blamires
Subscribe to:
Posts (Atom)