Monday 7 March 2011

Book


Quotes about branding:
"A brand isn't just a name on the box. It isn't the thing inside the box, either.
A brand is the sum total of all the emotions, thoughts, images, history,
possibilities, and gossip that exist in the marketplace about a certain company"
Luke Sullivan
"A brand is a person's gut felling about a product, service or company"
Marty Neumeier

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