Beautiful Work by London Based Design Agency

http://www.radfordwallis.com/

Let the Designs Begin

Bottled Water Market

http://www.brandchannel.com/features_effect.asp?pf_id=88

Branding Glossary

http://www.brandchannel.com/education_glossary.asp

Book

Quotes about branding:
"A brand isn't just a name on the box. It isn't the thing inside the box, either.
A brand is the sum total of all the emotions, thoughts, images, history,
possibilities, and gossip that exist in the marketplace about a certain company"
Luke Sullivan
"A brand is a person's gut felling about a product, service or company"
Marty Neumeier

Book

My favourite quote from the book is by Jean-Luc Godard, who said "It's not where you take things from-it's where you take them to".

Book

A couple of quotes from the book:
"It's better to fail in originality, than to succeed in imitation" Herman Melville
"Success is going from failure to failure with no loss of enthusiasm" Winston Churchill

Brand Guidelines: Take it Away

http://www.takeitaway.org.uk/retailers/TIA_Brand_guidelines_June07.pdf

Brand Guidelines: Belfast

http://www.belfastcity.gov.uk/brand/

Brand Book: Skype

http://issuu.com/bondo/docs/skype_brand_book_-_look

National Competition: David Lloyd

Maslow vs Branding

Why are certain brands so important and meaningful to some customers that they feel compelled to tell the world about them? What makes them go that extra mile?
Understanding human behavior—what motivates people to do certain things and act certain ways—is at the very core of successful marketing.
This is where the work of the late, great psychologist Abraham Maslow comes in.
Maslow postulated that we humans have an ascending order of needs and used a hierarchal pyramid to prioritize them. At the bottom levels of the pyramid are our physiological needs, which include basic things like food, shelter, and clothing that we all need to survive.
At progressively higher levels in Maslow's Hierarchy are the needs for safety and security, social interaction, and self-esteem. At the very top is self-actualization, a term Maslow coined to describe the ultimate human need to learn, grow, and reach one's full potential as a person.
We all desire on some level to self-actualize, both to be at peace with ourselves and to try to be the best we can be. As humans, we are drawn to people, places, groups, causes, companies, and, ultimately, brands that we believe can help us towards our ultimate goal of self-actualization and total fulfillment.
Why the Hierarchy of Needs Is a Crucial Tool for Branding?
Perhaps the most important thing to take away from Maslow's Hierarchy of Human Needs is his theory that all human beings start fulfilling their needs at the bottom levels of the pyramid.
In short, we fill our low physiological needs first. Higher needs like safety, social interaction, and esteem basically do not exist at this point. Logically, survival comes first.
However, once an individual has satisfied his or her lower level needs, the higher level needs become influential in motivating behavior.
As Maslow notes time and time again in his work, "Man is a perpetually wanting animal."
Maslow's writings break down the underlying drivers of human behavior and decision making. Maslow never mentions the phrase "brand loyalty" in his books, but his Hierarchy of Human Needs and concepts like self-actualization are key to understanding why consumers consistently choose one brand over another and enjoy such strong relationships with them.
So, why is fulfilling higher level needs so integral to building strong customer loyalty? What's the connection, you ask? The answer is, higher level needs influence future human behavior much greater than lower level needs. It is the brands that can fulfill human needs on the higher levels of the hierarchy that become irreplaceable in the mind of the consumer.
That's what customer loyalty is really all about: being irreplaceable.
True customer loyalty is not only about getting a customer to consistently choose your brand over another. It's for that same customer to always believe (and then go tell the world) that your company's brand has no equal!
http://www.cult-branding.com/cb101/meet-mr-maslow.html

20 Motivational Fitness Quotes

1. Our health always seems much more valuable after we lose it. Unknown
2. The good Lord gave you a body that can stand most anything. It’s your mind you have to convince. Vincent Lombardi
3. Those who do not find time for exercise will have to find time for illness. Earl of Derby
4. Health is the thing that makes you feel that now is the best time of the year. Franklin P. Adams
5. The first wealth is health – Emerson
6. The higher your energy level, the more efficient your body. The more efficient your body, the better you feel and the more
you will use your talent to produce outstanding results. Anthony Robbins
7. You can set yourself up to be sick, or you can choose to stay well. Wayne Dyer
8. Money is the most envied, but the least enjoyed. Health is the most enjoyed, but the least envied. Charles Caleb Colton
9. Physical fitness is not only one of the most important keys to a healthy body, it is the basis of dynamic and creative
intellectual activity. John F. Kennedy
10. True enjoyment comes from activity of the mind and exercise of the body; the two are united. Alexander von Humboldt
11. Self-delusion is pulling in your stomach when you step on the scales. Paul Sweeney
12. To be successful, you must dedicate yourself 100% to your training, diet and mental approach. Arnold Schwarzenegger
13. You have to stay in shape. My grandmother, she started walking five miles a day when she was 60. She’s 97 today and we
don’t know where the hell she is. Ellen Degeneres
14. You must begin to think of yourself as becoming the person you want to be. David Viscott
15. The difference between try and triumph is just a little umph! – Marvin Phillips
16. Look to your health; and if you have it, praise God and value it next to conscience; for health is the second blessing that we
mortals are capable of, a blessing money can’t buy. Izaak Walton
17. Whether you think you can or whether you think you can’t, you’re right! Henry Ford
18. Enter every activity without giving mental recognition to the possibility of defeat. Concentrate on your strengths instead of
your weaknesses, on your powers instead of your problems. Paul J. Meyer
19. We do not stop exercising because we grow old – we grow old because we stop exercising. Dr. Kenneth Cooper
20. Eighty percent of success is showing up. – Woody Allen